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Get to know “Jim Jinright” a digital marketing expert from the United States. With a background in marketing, advertising, search engine optimization, digital marketing, investment banking and business development, “Jim Jinright” is highly qualified in all aspects of business.
One of the fascinating things about “Jim Jinright” is that he has a proven methodology for penetrating fortune 500 accounts. This skill is based upon research which is probably why “Jim” has done so well in the world of Internet marketing.
If you have a real passion for technology and the Internet, then you can learn a lot from this guy. He is full of passion and vision for the future. The Internet is changing all the time and that’s why it is critically important to align yourself with knowledge experts that can help you grow your business.
Jim Jinright tips for business owners:
Treat your website like a business.
Market research is critical to your success.
Outsource quickly.
Invest in high quality content.
Don’t be single source dependent.
Paid traffic can save you time on testing for SEO.
What is better for Internet marketing SEO or Social Media? The answer depends on who your target market is and what products or services you are marketing. Given the recent Panda update there is more signal coming from social media and this may give more trust to your site with search engines.
This Is Not Your Father’s SEO!
Today’s Internet marketing professionals need to be adaptable to changes in the market. This is a new day in marketing and your SEO strategy needs to embrace social media. However, we believe it is a mistake to over hype social media as a method of gaining huge profits in a short period of time. To the contrary, social media is just that, It’s social! Everything you approach in Internet marketing should have the basis of SEO in it, to include your social media strategy.
The foundation of all SEO work is keyword research. It is important that you understand the competitive landscape for your website so that you can create a strategy on how to increase your web traffic. The basis of social media is building a tribe of followers that are targeted for what you are trying to monetize for. Your objective in SEO is to rank for high traffic keywords that convert to sales. Whereas, the objective with social media is to build a tribe of followers that can one day become customers.
Social Media Mistakes
There are so many businesses that don’t execute on a proper strategy for social media. They make the mistake of trying to directly sell their products or services on Facebook. This will almost always backfire on you as people participate in social media based on relationships. If you want to have a successful social media strategy that is commercially viable, then you must adhere to the following social media best practices.
The 90/10 rule (90% social with 10% indirect awareness for your product or service)
Share photos and videos
Only tag people that are actually in the photos, doing otherwise will upset people
Keep your personal page just for true friends
Build a Facebook Fan Page for your business
Posting frequently will grow your tribe
The best Internet marketing practice is to utilize both SEO and social media in your marketing. You can’t be an Internet marketing player without being diversified across a wide spectrum of traffic generation techniques.
So the question is not whether SEO is better than Social Media but rather how do you get your leverage on both. A true Internet marketer will utilize SEO/SEM/SMM and many other forms of marketing.
To learn more about private coaching or how to take your Internet marketing business up a notch, opt in to get your free report!
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